Propel from Opportunity to ClosedWon faster 🚀
Create and share interactive price quotes with your B2B SaaS prospects.
Engage prospects in transparent deal rooms and close more deals in less time.
Because it's not done until it's Closed Won.
We're opening our beta for a select group of B2B SaaS sales executives 🚀
closedwon.ai/deals/acme-corp
Pipeline $1.2M
Win Rate 68%
Avg. Cycle 18d
| Company | Stage | Value |
|---|---|---|
| AC Acme Corp | Closing | $84K |
| WM Walmart | Engaged | $240K |
| SF Salesforce | Proposal | $120K |
From a team of builders, sellers and operators at
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83% of B2B buyers prioritize price transparency over brand reputation of sellers
How it works
Interactive CPQ + Deal Rooms build transparency and trust with prospects
Built for SaaS Sales teams that sell custom quotes with a usage-based pricing model
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Complex pricing? One simple CPQ
SaaS ICPs taking months just to eventually ghost you? Hint: How you present pricing is as important as your pricing itself. Our interactive pricing block makes you stand out amongst competing offers. Building quotes is a breeze with our CPQ.
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100s of emails, docs? One simple deal room
4 stakeholders on your side and 8 on the buyer's with a 90+ email thread and attachments across months? We know the pain. We keep all your stakeholders in one place - your proposal, the single source of truth. AI helps summarise activities over time.
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Manual agreements, billing process? One simple click
Preparing agreements and pushing to billing delays your closing by at least 4 weeks. Automatically generate MSA contracts from your price quote and push subscription plans to billing providers like Stripe and Chargebee.
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There's an ROI of $6.22 for every $1 spent in CPQ within three years of deployment
Build, Engage, Close
Create stunning on-brand proposals with transparent, interactive price quotes in minutes. Edit, clone and reuse blocks across your team.
Present your pricing and more
Imagine each slide in your pitch deck as a unique interactive block that you can customise. Every time a prospect interacts with your proposal, you gain insights on what's working and what's not. Whatever pricing model you can think of, you can build a quote on Closed Won.
Pitch blocks
Intro, Description, Logos, Testimonials, FAQs, Competitor matrix, Charts etc - Every block you would need customised for your brand colors. We also support BYOD (Bring your own deck!) Just embed your original slides, audio, video.
Pricing, ROI, Payment terms
Interactive pricing, ROI calculator, payment terms and support for ramped deals.
Case Studies
On request, we also publish all case studies in our free case study marketplace publicly that boosts your SEO and online trust.
Build, Engage, Close
Engage your prospects, gain insights from buyer activity and collaborate with all the stakeholders in one place.
All stakeholders in one place
Collaborate internally on drafts, control what is shared when. Buyers use Closed Won for free. AI summarises buyer activity for you and your team over time.
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Chat
1v1 chat with your prospect and their team. Internal and external groups. Read and respond from your corporate Slack.
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Mutual Action Plan
MAPs across stages — POC/POV, Launch, Post launch etc.
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AI intel agent
Our AI agent gathers external content about the prospect, their status quo and industry trends, sharing insights for your deal.
Build, Engage, Close
It's not done until it's Closed Won and you know it. Push your winning quote into MSA contracts and billing.
Reduce admin time, Close fast
Finance automation brings your deal to close. Generate MSA agreements based on your quote and then convert your quote into a recurring subscription plan automatically. We support Stripe and Chargebee for billing integrations. We're adding more billing providers on our roadmap.
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MSA automation
Download the agreement and use it on your e-signature providers. Integrations coming soon.
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Create subscription plan
Automatically create Stripe/Chargebee subscriptions and save your team hours of manual work.
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Deal close probability
Gives your Head of Sales visibility across the entire pipeline with AI insights for predictable sales growth.
Interactive Quoting
- Allow prospects to project multiple pricing scenarios
- Support for simple and complex pricing models
- Create multiple pricing models within the same plan
- Create and present multiple plans for the prospect
- Create ROI widgets
- Drag drop pricing builder
Prospects are a ping away
Emails are slow and painful. Move your deal conversations to fast, chat-based collaboration that keeps momentum going between meetings.
- Async chat between important meetings
- Shape proposals based on prospect feedback
- Summarise chat history using AI
360 degree summary of your prospect
Buyers fear making the wrong decision. Give them everything they need to say “Hell yeah!” with deep AI-powered insights tailored to their world.
- Get AI insights about buyer and trends
- Learn more about status quo and pain points
- Drag drop pricing builder
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The #1 reason SaaS buyers dislike the sales process is 'too many emails' and #3 'aggressive follow-ups'
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60% of all deals are lost due to indecision and not to competition — Source: Forrester Sales Research
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CPQ increases the quoting speed of sales teams by 300 percent — Constellation Research and Deloitte
Closing deals is a team sport. On Closed Won, collaboration is a breeze
Proposal
Negotiation
Closed Won
Sales Leaders Finance Marketing Product Customer Success
Buying signals
Get an eagle's eye view of your pipeline. See deal close probabilities, where to push and where to pull resources.
AI Chat summaries
Zoom in on a deal and get a single-page summary instead of ploughing through emails and notes.
Frequently Asked Questions
What is Closed Won?
Closed Won is an interactive CPQ (Configure, Price, Quote) and deal room platform built for B2B SaaS teams. It lets you create transparent, engaging price quotes and share them with prospects in a collaborative deal room — all the way through to signed contracts and billing.
Why does Closed Won exist?
B2B sales cycles are painfully slow because pricing is opaque, docs are scattered across emails, and deals die in committee. Closed Won exists to bring radical transparency and collaboration to the deal process — so both buyers and sellers win faster.
Who is it for?
Closed Won is built for B2B SaaS sales teams — especially those selling custom, usage-based, or multi-tiered pricing to enterprise and mid-market buyers. If your deals involve multiple stakeholders and complex pricing, Closed Won was made for you.
Can you explain what interactive pricing is?
Interactive pricing means your prospect can explore and configure the quote themselves — adjusting usage tiers, seat counts, or add-ons and seeing the price update in real time. This drives engagement, reduces back-and-forth, and helps buyers self-qualify.
What pricing models do you support?
Closed Won supports a wide range of SaaS pricing models including flat-rate, per-seat, usage-based, tiered, and hybrid models. You can mix and match within a single proposal to match your actual pricing structure.
What does a proposal consist of?
A proposal in Closed Won is a rich, on-brand document that includes your interactive pricing table, product descriptions, terms summary, team bios, mutual action plan, and a direct path to e-sign and billing — all in one shareable link.
How is the proposal created using AI?
Our AI analyzes your deal context — company size, industry, use case, and past won deals — to suggest the most relevant pricing configuration, proposal structure, and talking points. You review, adjust, and send in minutes instead of hours.
Can I customize the proposal?
Absolutely. Every element of the proposal is fully customizable — from your brand colors and logo to individual pricing blocks, section order, and the content of each module. Templates make it fast; customization makes it yours.
Can I use my own deck instead?
Yes. You can embed your existing sales deck or PDF into the deal room alongside the interactive CPQ. Prospects see everything in one place — your story deck and the live pricing, together.
What can the buyer see or do with my proposal?
Buyers can view the full proposal, interact with pricing options, leave comments, invite colleagues, chat with your team, sign off on the selected quote, and see next steps — all without needing an account.
Is Closed Won secure and privacy compliant?
Yes. Closed Won is built with security and privacy as a foundation. All data is encrypted in transit and at rest. We are GDPR compliant and SOC 2 aligned. Access to deal rooms is controlled by role-based permissions and link-level security.
What is the pricing?
We're currently in beta and working with early customers to finalize our pricing. Join the waitlist and we'll share full pricing details when we reach out to onboard you.
When can I get access?
We're rolling out access to a select group of B2B SaaS sales teams in our beta. Sign up on the waitlist and we'll be in touch soon with your invite.